串聯親子共融空間，打造育兒友善新城市

我的角色
UI/UX Designer

團隊組成
UI/UX 設計X1 前端工程師X1 PM X 1 後端工程師 X 1

專案時間
三週

Stage 1. User Research

Engaged with over 100 students and educators through online surveys, in-depth interviews, and virtual focus groups to gather comprehensive insights into their learning habits, preferences, and frustrations with current educational tools. This exhaustive research phase highlighted the need for more interactive and collaborative learning solutions, leading to the development of detailed user personas representing the app's target audience.

Stage 2. Ideation & Conceptualization

Led creative workshops involving stakeholders and fellow designers to brainstorm innovative features that address the identified needs. Mapped out several user journey scenarios to visualize how users would interact with the proposed features, fostering a collaborative environment and promoting engagement through gamified learning experiences.tead, algorithms and logic-based solutions ought only provide humans with better insight so as to empower us to arrive at better solutions, faster.

Stage 3. Design Execution

Wireframing: Developed over 60 wireframes for various app screens, meticulously planning each element of the user interface to ensure intuitive navigation and a seamless learning experience. These wireframes served as the foundation for the app's structure, focusing on facilitating easy access to educational content and interactive features.
Prototyping: Utilized advanced features in Figma to create interactive prototypes, enabling realistic user interactions. Conducted live prototype demonstrations to stakeholders, providing a tangible sense of the app's look and feel, as well as its functionality.
UI Design: Crafted a visually appealing and accessible user interface, selecting a color palette that promotes concentration and creativity, alongside typography that improves readability across various devices. Integrated feedback from stakeholders to refine the UI, ensuring that it not only looks appealing but also aligns with educational goals.

Stage 1. User Research

Stage 2. Ideation & Conceptualization

Stage 3. Design Execution

Wireframing: Developed over 60 wireframes for various app screens, meticulously planning each element of the user interface to ensure intuitive navigation and a seamless learning experience. These wireframes served as the foundation for the app's structure, focusing on facilitating easy access to educational content and interactive features.
Prototyping: Utilized advanced features in Figma to create interactive prototypes, enabling realistic user interactions. Conducted live prototype demonstrations to stakeholders, providing a tangible sense of the app's look and feel, as well as its functionality.
UI Design: Crafted a visually appealing and accessible user interface, selecting a color palette that promotes concentration and creativity, alongside typography that improves readability across various devices. Integrated feedback from stakeholders to refine the UI, ensuring that it not only looks appealing but also aligns with educational goals.

訪談題目一：你上一次預約親子館／兒童設施是怎麼操作的？（記憶提取題）

想請你回想最近一次要帶小孩去親子館或兒童樂園的情況，你是怎麼預約的？是打電話、現場排隊，還是用其他方式？那時有遇到什麼困擾或卡關的地方嗎？

設計意圖：

喚起實際使用情境，挖掘目前預約流程的行為痛點與具體情境（如：時間限制、排隊壓力、家人協調等）
收集使用者的語言描述，作為日後介面資訊設計素材

訪談題目二：你覺得一個「好用的預約網站」應該長什麼樣子？（心理帳戶題）

如果要設計一個讓你覺得「好用、值得用」的預約網站，你覺得它最重要要做到什麼？舉個例子來說也可以，像你之前用過覺得不錯的網站是哪一種？

設計意圖：

探索家長在「易用性」與「價值感」上的標準，例如：快速完成、畫面清楚、彈性選擇等
對齊設計優先順序與使用者心中「值得使用」的門檻

訪談題目三：通常你是在什麼時候、什麼狀況下會決定帶小孩去這些設施？（關聯行為題）

你平常會在什麼情況下安排帶孩子去親子館或樂園？是週末、天氣好，還是看到什麼資訊才決定的？你通常會跟誰一起討論或安排？

設計意圖：

探索使用平台的決策觸發點與使用環境（如：臨時 vs. 提前、自己 vs. 配偶安排）
了解預約平台在生活情境中的角色與關聯活動（如天氣、家人時間協調、節日活動）

Stage 4. User Testing & Iterations

Organized a series of remote user testing sessions, employing both qualitative and quantitative methods to evaluate the app's usability and effectiveness in fostering collaborative learning. Analyzed feedback to identify patterns and areas for improvement, leading to several design iterations that enhanced user engagement and satisfaction.

Stage 5. Final Presentation and Documentation

Prepared an in-depth presentation and comprehensive documentation detailing the research findings, design rationale, user testing outcomes, and the iterative design process. Highlighted the app's potential to transform the educational landscape by making learning more interactive, engaging, and collaborative.